NIQ Announces Pricing of Initial Public Offering
NIQ Global Intelligence plc (the “Company”) announced today the pricing of its initial public offering of 50,000,000 of its ordinary shares at a public offering price of $21.00 per ordinary share. The underwriters will have a 30-day option to purchase up to an additional 7,500,000 ordinary shares from the selling shareholder at the initial public offering price less underwriting discounts and commissions.
Overlooked and Under-Marketed: “Gen X” Emerges as Most Influential Global Consumer Cohort, According to NIQ and World Data Lab
NielsenIQ (“NIQ”), in collaboration with World Data Lab (WDL), today issued a comprehensive generational spending report focused on Gen X. The X Factor: How Generation X is quietly driving trillions in consumer spending reveals that Gen X—those born between 1965 and 1980—is the most influential and overlooked consumer cohort of the next decade. An authority on generational spend, NIQ found that despite being smaller in size than Millennials or Gen Z, Gen X would form the world’s second-largest consumer market—second only to the U.S. and roughly twice the size of China’s total spending—in 2025.
