Articles from Mintegral

Mintegral, the leading programmatic advertising platform, today announced the official launch of its In-App Purchase Return on Ad Spend (IAP ROAS) optimization model. This new feature enables mobile app developers to acquire high-value, paying users with greater precision, efficiency, and profitability.

Programmatic advertising platform Mintegral has received renewed SOC 2 Type 2 and SOC 3 certifications, testifying to its dedication to maintaining privacy and data security standards. Governed by AICPA, SOC 2 Type 2 and SOC 3 certifications provide independent confirmation that Mintegral adheres to strict criteria for security, processing integrity, confidentiality, and privacy.

Mintegral, a global programmatic advertising platform and subsidiary of Mobvista (1860.HK), today announced its continued dominance in the mobile advertising industry, securing impressive rankings in the AppsFlyer Performance Index 17.

Mintegral, a programmatic subsidiary of leading advertising technology company Mobvista (1860.HK), has launched an advanced model for precise user acquisition (UA).

A new report from global programmatic advertising platform Mintegral charts the impact of casual games, the dominant gaming category on mobile. The report, in partnership with GameAnalytics and Tenjin, demonstrates the continued dominance of hyper-casual games as the driving force behind gaming growth. The report also reveals that, while retention is a difficult challenge, video advertising is the most effective way to engage and re-engage with lapsed app users.

Programmatic advertising platform Mintegral proudly announces the attainment of SOC 2 Type 2 and SOC 3 certifications, marking a significant milestone in the company's dedication to upholding the highest levels of privacy and data security. Issued by the American Institute of Certified Public Accountants (AICPA), these certifications independently validate Mintegral's adherence to rigorous criteria encompassing security, availability, processing integrity, confidentiality, and privacy.

Mintegral, Mobvista's programmatic advertising subsidiary, announced today that it has been approved as the latest vendor to join IAB Europe's Transparency and Consent Framework (V2.2 TCF). Mintegral has also launched updated SDKs to support the Google User Messaging Platform (UMP) and ensure compliance with the additional data protection regulations.

Mintegral, a Mobvista subsidiary, has recently been recognized as a supported advertising SDK for Amazon Fire tablet apps. This integration is targeted towards amplifying opportunities for developers by offering advanced tools for user acquisition and app monetization.

Mintegral, a leading programmatic ad platform, announced today that it joined Google AdMob as a bidding and waterfall SDK network with supported ad formats of interstitial, rewarded, and banner ads. Mintegral's bidding solution simplifies in-app advertising, connecting premium demand to app businesses looking to scale their revenue worldwide.

Mintegral, a prominent global programmatic advertising platform for app developers, recently revealed its Q1 financial results. As a subsidiary of Mobvista, a one-stop growth platform for mobile app businesses, Mintegral generated $226 million in revenue during the first quarter, reflecting a 13% year-over-year increase and a 5.1% quarter-over-quarter growth.

Singular released its ROI Index 2023 rankings this week, and Mobvista subsidiary, Mintegral, continues to impress as a top global ad network - placing in the top 10 for ad networks with the most rankings and breakout performances across key emerging markets such as South America and top 5 ROI prowess for gaming and non-gaming, alike.