Sports Momentum Index Launches to Track Fandom Across Emerging and Women’s Sports
As interest in sports broadens, with sports that haven’t gotten well-deserved attention suddenly surging in fan interest and popularity, consumer and B2B brands are increasingly looking for ways in that carry smaller price tags, more returns on investment, and access to specific audiences who are very passionate for these sports. Against this backdrop, Allison, a global integrated marketing and communications consultancy, and The Harris Poll, a global market research and consulting firm, have announced the joint creation of the Sports Momentum Index – an in-depth consumer poll measuring and indexing where the fan momentum in sports is, and why.
