Tariff changes and economic uncertainty are shaking up the way ecommerce apps spend their marketing money across the world. A new report from AppsFlyer, the 2025 State of eCommerce App Marketing, shows that global spending on user acquisition (UA) has climbed to an impressive $4.6 billion. But it’s not just the amount of money being spent that is interesting, it’s where that money is going.
Ecommerce giants like Alibaba Group Holding Ltd. (NYSE: BABA) could be close tracking global shifts in ecommerce trends and tweaking their strategies accordingly in order to grow their…
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