The integration reflects a growing demand for unified strategic communications and branding
Los Angeles, CA, July 24, 2025 - West of Fairfax, a boutique digital marketing agency renowned for its personalized approach and decade-long experience with global clients, today announced the integration of N6 Powered by KRMA (N6KRMA) as its internal Public Relations (PR) department. This strategic move brings PR and digital marketing under one roof, streamlining services and enabling more cohesive, impactful communications across all channels. Going forward, the agency will operate exclusively under the West of Fairfax (WOF) name.
The integration comes in response to a rapidly evolving media landscape where the lines between earned, owned, and social media have become increasingly blurred. WOF’s integrated approach blends long-lead PR with real-time social storytelling to ensure brands show up consistently across every touchpoint, from headlines to hashtags. WOF aims to break down the silos of external communications channels to create strategies that consider every medium and deliver creative messages in an intentional way.
“We’re watching the media landscape evolve in real time,” said Courtney Lopez, CEO of West of Fairfax. “Journalists are on TikTok, creators break news. The traditional playbook is no longer meeting the speed and complexity of modern media. Where West of Fairfax excels is in navigating this new reality and combining deep expertise across all external communication channels into a multidisciplinary team built for today’s media landscape. We don’t just build strategies, we execute every part of them to reach audiences where they are."
Headquartered in Los Angeles, CA, with bi-coastal footprints, West of Fairfax is a female-led agency with more than a decade of experience supporting clients across industries, from DTC brands to scaling tech startups. The agency offers comprehensive digital marketing services including content creation, platform management, and paid media in addition to its new suite of PR capabilities including earned media programs, crisis communications, awards and speaking programs and more.
“Business leaders agree on the value of a true 360-degree communications strategy, one that integrates all channels,” said Morgan Harris, CEO of N6 Group, parent company of West of Fairfax. “The real challenge is execution. Too often, PR, social, and digital teams operate in silos, sometimes even reporting to different departments. At West of Fairfax, we’ve broken down those barriers. Our team includes experts in each discipline who also understand how channels influence one another, allowing us to build smarter, more cohesive strategies. That’s a game-changer for our clients and their communications outcomes.”
This integration reflects WOF’s growing role as a single source for strategic storytelling, across earned, owned, and paid. To learn more about West of Fairfax visit https://www.westof.co/
About West of Fairfax
West of Fairfax promotes a personal, individualized experience that achieves your goals while establishing a strong brand identity and positive brand association. Thoughtful strategy and innovative storytelling are reinforced by more than a decade of experience partnering with global clients.
West of Fairfax is a female-led, values-first social media and PR agency headquartered in Los Angeles, California with a bi-coastal footprint. The agency promotes a personal, individualized experience that achieves its clients goals while establishing a strong brand identity and positive brand association. Founded in [YEAR] the agency has long term experience working with global brands across a myriad of industries including consumer DTC products, AI and technology companies, hospitality and more.
Media Contact
Shayla Ridore
Head of PR