In an era where startup culture often glorifies hype, exits, and vanity metrics, Chris Macaulay, CEO of Killara Outdoors, is charting a different course — one that favors discipline over theatrics and long-term value over short-term gain.
In his newly released blog, Build Something That Lasts: Chris Macaulay’s Advice to the Next Generation of Entrepreneurs, Macaulay shares a candid, hard-earned framework for scaling companies without losing your soul. His voice isn’t that of a distant investor or motivational speaker — it’s the grounded perspective of an operator who’s been in the trenches.
“Everyone online is trying to look like a genius,” Macaulay writes. “Real entrepreneurs are just trying to make payroll, fix broken systems, and keep promises.”
Having spent the last several years building Killara into one of the fastest-growing outdoor brand platforms in the U.S., Macaulay knows that sustainable growth doesn’t come from hacks or hustle culture — it comes from getting the basics right and refusing to compromise.
His five-part playbook for founders includes:
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Build systems that outlive you - “If your business can’t survive without you, it’s not a business. It’s a bottleneck.”
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Be brutally honest about what’s broken - “Growth starts with truth. Founders stall out when they start lying to themselves.”
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Hire aligned, not just smart - “Talent without trust is a liability. You need people who think like owners.”
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Protect the soul of the brand - “Cool fades. Values stick. Scale should amplify what made your brand matter.”
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Think in decades, act in weeks - “The winners are the ones who hold long-term vision with short-term urgency.”
At Killara, this isn’t just theory — it’s the operating model. Every investment, brand integration, and leadership decision is built around long-term durability. And for founders who partner with Killara, that philosophy shows up not only in operational support but in mentorship, playbooks, and team development.
“We’re not here to ride waves,” Macaulay adds. “We’re here to build the boat — and we’re looking for people crazy enough to sail it with us.”
Read the full article: killara.com/blog/creating-long-term-value-chris-macaulay-s-vision-for-the-future-of-killara-outdoors
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Website: https://killara.com/