Generational Capital Markets Advises Walt's Petroleum Service, Inc. participated in a Minority Sale to Lakeshore Family Partners

Generational Capital Markets (GCM) Member FINRA/SIPC and a leading mergers and acquisitions advisor for privately held businesses, is pleased to announce the minority sale of its client Walt’s Petroleum Service, Inc., to Lakeshore Family Partners. The acquisition closed October 25, 2024.

Headquartered in Wausau, Wisconsin, Walt's Petroleum Service is a leading company in petroleum equipment distribution, installation, and service. Founded in 1968 as a privately owned service provider, the business expanded in the mid-1980s to include construction and installation services. Continued growth led to the opening of the Green Bay branch in 1994, followed by the acquisition of the West Allis branch in 2009. Walt's Petroleum Service delivers comprehensive support across all brands of petroleum, lift, and lube equipment, serving all of Wisconsin and Michigan’s Upper Peninsula. The company is dedicated to exceptional service and installation, meeting every petroleum need with reliability and expertise.

Lakeshore Family Partners, based in Jackson, Michigan, is a family-owned holding company founded on the belief that the values of family-owned businesses are worth preserving. Established in 2023 by the Mercer (R.W. Mercer Co.) and Radermacher (Pump & Meter Service) families, LFP is dedicated to supporting the growth, legacy, and operational excellence of its partner companies.

Tobin Dunigan, President of Lakeshore Family Partners, said, “Walt’s Petroleum has been a household name in the industry for decades. We are thrilled to partner with such a great company to serve customers throughout the upper Midwest.”

Brian Beggs, President of Walt’s Petroleum, said, “We are fortunate to have the opportunity to team up with R.W Mercer and Pump & Meter, both like-minded Petroleum Companies that share our Midwest values and beliefs.”

Generational Capital Market’s Senior Managing Director, M&A, Phil Pizzuro, with the support of Vice President, M&A, Aaron Presley successfully closed the transaction. Senior Managing Director, Brian Hendershot, and Senior M&A Advisor, Bryce Gray, established the initial relationship with Walt’s Petroleum Service.

“This is a strategic partnership among industry peers that preserves the values of family-owned businesses and honors their history. We are grateful to have played a role in this transaction,” said Phil Pizzurro, Senior Managing Director, M&A of Generational Group.

About Generational Capital Markets, Inc.

Generational Capital Markets, Inc. is a member of FINRA/SIPC. Generational Capital Markets is part of the Generational Group which is headquartered in Dallas, and is a leading, award winning, full-service business advisory firm. With more than 350 professionals located throughout 17 offices in North America, the company helps business owners release the wealth of their business by providing growth consulting, merger, acquisition, and wealth management services. The Generational suite of advisory services includes strategic growth consulting, exit planning education, business valuation, value enhancement strategies, M&A services, digital services, and wealth management.

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